Importance of Facebook Marketing for small and big or medium business,
Facebook marketing is currently one of the most popular digital marketing activities. If you are thinking about internet marketing, you must have heard that you have to think about marketing on Facebook first.
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With 2.88 billion active users worldwide, 1.6 billion daily user activities, it has put Facebook in an unrivaled position in the world of marketing.
The number of Facebook users is increasing every day all over the world. People of all ages from young to old are now active on Facebook. It is doubtful whether there will be one in a million who do not use Facebook at present.
There was a time when people used Facebook only for social communication and entertainment. Today, 10 years ago, people might not have thought about the ways in which income is going to be made from the internet through Facebook.
Today, Facebook has become a profitable platform for businesses. Various small and big or medium businessmen are using this Facebook to expand their business and make money from Facebook.
What is Facebook Marketing?
Before you know what Facebook marketing is, you must have an idea about marketing and digital marketing. Before learning about Facebook marketing, let's learn about these two things.
What is marketing?
Marketing is a process or activity through which you can deliver any of your products, services or your business to people in different ways.
In other words, marketing is a process through which the quality of one's product or service is presented to the people and the sales of that product or service are increased.
There are currently two types of marketing in our society,
Traditional Marketing and
Digital marketing.
However, now successful businesses are more inclined towards digital marketing than traditional marketing.
What is digital marketing?
You already know about marketing. Now, this marketing work can be done in many ways.
When marketing is done through various platforms (such as Facebook, Instagram, Twitter, website, YouTube, etc.) using the Internet or online, it is called digital marketing.
This means that when you promote or promote a business, product or service online using different platforms, it will be digital marketing.
Here are some ways to look at digital marketing:
SEO marketing
Content marketing
Email marketing
Social media marketing
PPC
Mobile marketing, etc.
What is Facebook Marketing?
What are we already marketing? What is digital marketing?
I have discussed this issue. Among the various digital marketing methods mentioned above was social media marketing. Which includes Facebook marketing.
Facebook marketing is a process of digital marketing where a business, product or service is promoted through Facebook.
In other words, when we do the work of internet marketing through Facebook, then it will be called Facebook marketing.
Entrepreneurs promote their business through various social media. However, since Facebook is currently the most popular and most user-friendly platform, it is the first choice of many successful businesses.
Why do Facebook marketing?
The main goal of marketing is to bring a product or service to more people. And since Facebook is now the platform with the largest number of users, today's successful entrepreneurs are taking advantage of this golden opportunity.
Giving little information will make it clearer.
5 billion + Facebook account
200 million + Facebook business
100 billion + message exchange every day
Daily 1 billion + stories are shared on Facebook. (References - Facebook Company Info)
Now you tell me, where else is there such a huge audience.
Although there have been several data scandals against Facebook, statistics show that Facebook users are not changing their attitudes.
Are you also planning to take your product or service to the doorstep of people by marketing Facebook now? Then today's article is for you.
How many types of Facebook marketing and what are they?
There are basically two types of Facebook marketing. There are two ways to do this Facebook marketing. Let's not know about them;
1. Free Facebook Marketing
When you can do the work of marketing without any cost, then there will be free Facebook marketing.
You have to open a page in the name of your company or brand and do free Facebook marketing. The more fans and followers you have on your Facebook page, the better you will be able to do this marketing work.
However, you can do this by joining different Facebook groups and posting. You can also do this free Facebook marketing through your Facebook profile or messenger.
However, usually small businesses only do free Facebook marketing.
2. Paid Facebook Marketing
When you use Facebook to market your products, services or businesses with dollars, it is called paid Facebook marketing.
In this case, you need to have a Facebook page related to your business (if not, there is no problem). Then you can promote your product or business by advertising on Facebook with money.
In this paid Facebook marketing, you can decide which age group your business ad will appear to? Or to the people of some areas.
But how many people will see your business ad will depend on how much money you are paying on Facebook? The more you pay, the more people will see the ad.
This paid Facebook marketing is more effective than Facebook marketing. This makes it possible to promote your business to many people in a short period of time.
The benefits of Facebook marketing
Currently, Facebook is the first choice of most successful traders for marketing. From small to large, all types of merchants are more comfortable doing this Facebook marketing.
But there must be a reason behind it? Let's not know the reasons;
Currently, most people are active on Facebook. So there is no shortage of customers here.
The work of propaganda can be done very easily. Without much hassle.
The campaign can reach the highest number of people in a short period of time.
Customers of any age, gender and area can be easily targeted.
You do not have to spend a fortune on marketing. This Facebook marketing work can also be done for free. So marketing is a golden opportunity for new entrepreneurs or small businesses.
There are also many more benefits to Facebook marketing. When you go to do Facebook marketing yourself, you can see everything.
How do I do Facebook marketing?
Facebook marketing is a very easy job. Anyone can easily do this Facebook marketing with their own will and a little skill.
Here we will show you step by step the ways to start Facebook marketing as a new entrepreneur or marketer.
1. Choosing the right brand or product for business
You must have a business, brand or product to start Facebook marketing, right?
This step is very important. You need to start this Facebook marketing with something that will respond to Facebook. You can start marketing with all the products that people like to buy on Facebook.
2. Create a Facebook page
You create a Facebook page with your product, band or business-related name. Creating a Facebook page is very easy. Everyone who uses Facebook is more or less familiar with the rules for opening a Facebook page. So I am not talking about this anymore.
3. Add a profile picture and cover picture
After opening the Facebook page, your job is to add profile pictures and cover pictures using your company's logo.
Try to provide interesting picture profiles and cover pictures related to your business. It's as if people are attracted to your company just by looking at the pictures.
4. Description box / About us section
This step of Facebook marketing is very important. Is your business-related? Or what kind of product can be found on your page?
Summarize the issues very nicely.
Make sure that a customer or consumer can get a good idea about the company by reading about your page.
5. Buttons and customize tabs
Every Facebook page has some customizable tabs so that your customers can get in touch with you.
A Facebook page has usually Contacted us, send a message, shop now, sign up, watch video etc. options.
You can add any button you want to your page. This will allow your page's customers or visitors to contact you very quickly and easily in case of any need.
Page URL / Username structure
Try to create a URL on your page that matches your website or company name. URLs should be kept as short and simple as possible.
In our case link to the Facebook page fb.com/digitalgarage, and username @digitalgarage
Anyone can search digitalgarage and find our Facebook page very easily.
Like and followers
The main goal of marketing is the customer. Now your job is to bring customers, visitors or subscribers to your Facebook page.
You can invite your friends to your page. Also, try to bring visitors through all the interesting offers or various contests on the page.
In addition, you can easily bring the target customer to your Facebook page by advertising through paid Facebook marketing
. Add a Page CTA
Although Facebook Marketing includes digital marketing, it has not moved away from traditional marketing. Added call-to-action buttons to hold visitors and customers.
You can give more detailed information to the visitors by adding any link you customize from the top of the Facebook page + Add a Button option.
Maybe a link to your website, or a link to a video or important post, or a mobile number can be added to give you a chance to talk on the phone.
9. What to post in the timeline of the Facebook page?
Quality, informative articles related to your product or company
Link to your blog content
Coupon code
New product announcement
Online tools that your followers will find useful
Customized video
10. Verify the page
It's not mandatory though, nor is it something that everyone will get. However, if the Facebook page is verified, the customer finds much more loyalty.
The most commonly applied categories of Facebook page verification are:
News / Media
Sports
Government & Politics
Music
Fashion
Entertainment
Digital Creator / Blogger / Influencer
Gamer
Global Business / Brand / Organization
If there is a page in any of the above categories, you can send a verification request by selecting General Options from Page Settings. Or you can apply by filling the Blue Verification Request form.
Before filling the form, be sure to fill in all the information on the page such as profile picture, cover photo, mobile number, country, etc.
The question may be, how many likes on the page can I apply to verify the Facebook page?
No, there are no instructions or obligations to have thousands of followers.
Facebook is currently the most popular social media. People from all over the world, of all ages, are using it all the time. And the number of these users may increase day by day.
Businesses are now promoting their products, services or businesses very easily by using Facebook. This is a very profitable and easy way for Facebook business to be at the top of Facebook marketing traders ’choice.
I hope the article is Facebook Marketing? Got a rough idea of how to do it. Also, if you know anything about Facebook marketing, feel free to comment.
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